Turn Data Into Revenue

Google Analytics should really be the center of your website and marketing. It provides you with deep data and marketing KPI's, when analyzed properly can increase revenue. It also give you valuable insight into your customers you cannot otherwise get.

Google Analytics can track all multi channel marketing, including offline. If you take the proper action with this data your website will become more visible and drive more revenue across all of your marketing channels.

Short answer is YES! You can save money by analyzing your marketing channel data and figuring out what's working and what's not. For example, if you spend thousands on a third party listing but don't get any traffic in. You can cut that option out of your budget. That's just one channel.

Simple installation is the first step but analytics is meant to do just that. Analyze. If you aren't setting up proper goals, funnels and other tracking measures you aren't getting the value from the tool.

Literally everything. Within reason of course. You can find customer demographics, locations, behaviors, device information, browser information, detailed reporting of your traffic, purchases, cart and form abandonment with a deep granular insight into what your traffic is doing.

It's fun to view your traffic but if you aren't looking into the actions they are taking it isn't helping your business. Goals are there to see what actions your users are taking. Are they calling you? Filling out a form? Where are they clicking on your site? How far do they scroll? These are just some of the goals you should be tracking. Without goals set up you are losing out on revenue.

There are a variety of reports you can look at in analytics. We recommend using data studio to automate these reports to avoid having to sift through the raw data which can be very time consuming.

Google Analytics set up is fairly simple to do. You go to Google Analytics and set up your account. Google will walk you through this process. Once you finish they will provide you with a code to place on your website. And that's it!

If you are using online advertising or working on SEO it's very important that you are looking at the metrics in analytics to determine how you ads are performing. These metrics will give you the insight on how to optimize your ad campaigns and SEO to improve performance which equals higher revenue.

You need to look closely at what your traffic is doing? Are they leaving your new blog quickly? if so, you need to look at the reasons why and make changes accordingly. Same goes for services or product pages. If they aren't converting you need to find out why. For SEO specifically, you need to make sure Search Console is set up and connected to you GA account to analyze SEO work properly.