PPC Management
Revenue driving pay per click advertising
Don't pay ppc agencies over inflated rates! Get better results for lower fees.
01.
We Dive In
This is where we dig into everything regarding your business online. We fully audit your current account. Review your goals as a company and get a better understanding of your audience and competition.
02.
Analyze
The next step is a full analysis of your data as well as your competitors data. We look at your historical traffic patterns and what your competition is currently doing with paid. We utilize the analytics results in creating the best strategic approach for your paid campaigns.
03.
Get Strategic
Once we have reviewed all the data we then compile a full funnel ppc strategy recommendation, complete with goals, expectations and timelines prioritizing the most important tactics to get your the best results in the shortest amount of time.
04.
Implementation
This is where the fun begins. We start working on campaign create with keyword research, ad group development, creative asset creation, landing page review and optimization and send to you for final review.
05.
Measure & Report
We will meet monthly to go over your in depth report which has an overview of your most important KPI's, monthly performance and any recommendations to implement for the month moving forward. You will always know how your campaigns are working and what we will be working on each month.
06.
Optimize & Adjust
Based on your monthly results we continue to optimized and update your strategy based on a variety of changing elements with PPC. We continuously take a proactive approach to making sure your campaigns are fully optimized.
You'll love it here!
how it works - our process
our ppc services
-
Google Ads
-
Bing Ads
-
Amazon
-
YouTube Ads
-
Keyword Research
-
Competitive Analysis
-
Campaign Set Up
-
A/B Testing
-
Campaign Auditing
-
Campaign Optimization
-
Bidding Strategy
-
Ad Creation/Copy
-
Landing Pages
-
Landing Page Optimization
-
Lead Generation
-
Conversion Tracking
-
In Depth Reporting
-
Goal Setting
-
Audience Research
-
eCommerce
We're here to make things easier for you and your team. We handle all creating and managing your PPC campaigns, providing you with optimal results, superior reporting, increased exposure and ROI.
PPC tactics are important parts of any digital marketing strategy and can be vital to your overall business success. We're here to be a strategic partner while helping you to achieve growth.
PPC is a must for all businesses!
A powerful digital marketing tool to increase your conversions and maximize your ROI. PPC creates valuable opportunities to connect your brand with customers and improve your profitability.
Top Benefits Of PPC For Businesses:
Fast Campaign Creation
In Depth Targeting
Brand Visibility
Easy A/B Testing Capabilities
One And Done Promotions
Immediate Traffic
Trackable Data
Complete Campaign Customization
Average ROI's that are higher than any other advertising
we got your back
how does PPC work?
PPC is a click based marketing tactic where you only pay when a user clicks. Google and Bing being the most popular because of the size of their audience.
Regardless of the platform the way that PPC works remains largely unchanged and it is a pretty simple process:
-
Sign up to an advertising account with the platform.
-
Create ads (and select the right targeting by adding keywords or audiences, etc.).
-
Set your budget
-
Adjust bidding for your campaign goals
-
Your ad goes into an auction with other advertisers who are bidding on the same keywords.
-
The auction determines the order in which the ads are shown.
-
You pay when someone clicks your ad.
It is fairly straightforward but also not as easy as it may look. There are differences between different ad formats but the main principles remain.
One thing I always like to note is the keyword doesn't always go to the highest bidder. There are many other factors involved and this where it can get a little complicated. Always remember landing page and ad structure are very important elements to master. Mastering these will help you save money on your overall campaign and get better results.
what. why. of PPC
Pay per click (PPC) is used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on their ads.
People usually think of Google Ads when hearing PPC or pay per click but it goes way beyond just Google. Social media sites like YouTube, Facebook, Pinterest, TikTok and LinkedIn, also use the same pay per click model.
PPC allows businesses to place ads strategically on a variety of platforms to make their products and services highly visible to their target market. Pretty much all ads seen online are pay per click.
What Are the Different Types of PPC Ads?
There are quite a few different types of PPC ad options. These are the best options with the highest conversion numbers in online advertising.
Side note: Not all of these options are available across all platforms and your audience isn't always actively engaged on all platforms.
-
SEARCH ADS
-
DISPLAY ADS
-
RESPONSIVE ADS
-
REMARKETING
-
SHOPPING
-
STREAMING ADS
-
SOCIAL MEDIA
-
AMAZON
-
GMAIL ADS
why is PPC a good investment?
50% of consumers that land on your site from pay per click ads are more likely to convert. This is because more than 75% of people believe PPC ads make it easier to find the information they need.
Without a paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms.
A Few More Reason To Use Paid Search:
-
The top three posts on SERPs get 46 percent of clicks
-
Google gets more than 100 billion monthly searches
-
Paid search allows for better tracking
-
PPC clicks convert giving you a higher ROI
-
Targeting let's you get very specific with your audience and locations so no wasted budget!
Investing in PPC services is one of the best decisions you can make to keep your business relevant online and beat your competition in search results.