Digital Strategy
Take Your Business To The Next Level
why digital strategy?
Growing a business comes with many challenges and opportunities that demand different digital marketing strategies and solutions. A digital marketing strategy that has worked for a specific audience segment may not be the best approach for another. Likewise, digital marketing strategies that produced positive results a year ago may not generate the same results today.
Running digital marketing without a clear roadmap can cost you thousands of dollars in both marketing budget and revenue. Does your brand have a clear cut digital marketing strategy? If not, now might be a good time to invest in a strategy.
WHY IS A DIGITAL STRATEGY IMPORTANT?
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Find your marketing gaps
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Expand your reach
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Save money & time
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Take data driven action
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Compete against larger companies
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Build your brand
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Generate leads that are qualified
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Generate leads at a much faster rate
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Save significant time
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Improve your audience
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Better budget management
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Define goals
WITHOUT A STRATEGY YOU LOSE OUT ON
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Ability to find and correct marketing mistakes
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Growing your sales pipeline
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Qualified leads
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Out perform your competition
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Allocation of marketing budget
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Growing your customer base
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Increasing your leads
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Leveraging new marketing channels
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Delivering more leads to sales
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Providing excellent customer service
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Making data driven changes to increase revenue
how it works
01.
Discover
This is where we dig into everything regarding your business online. We fully audit your site for UX, content and where you are currently with SEO, PPC, and social media. We deep dive into your competition and get a better understanding of who you will be competing with online as well as your audience.
02.
Uncover
The next step is a to uncover where you are and where you need to improve across all digital channels. This includes where your competition is and determine what tactics are needed to improve your full digital footprint.
03.
Analyze
Once we have collected all the information from discovery and the uncover step we then dig into the data to learn where you're strong, where you stand against your competitors and where there's room for improvement.
04.
Get Strategic
This is the best part. We work through your data for each digital channel and compare it to your business goals and and create a full funnel, step by step strategy that covers SEO, PPC, Content, Social Media, UX, Analytics, goal setting, tracking and reporting, and budgets needed to accomplish each.
05.
Finalize
This is when we present the finalized digital strategy to you and go through each section in detail to make sure we have everything covered that was discussed in the discovery meeting and walk through how each section will provide a return.
06.
Adjust & Implement
Once the strategy has been fine-tuned and perfected, we will promptly share with you the finalized copy. This comprehensive blueprint will encompass all the essential elements. Rest assured that our team's keen eye for detail and data-driven approach will be evident in every aspect of the strategy.
let's talk audits quick.
Strategy vs. Audit
Strategies are an elaborate plan that includes auditing, analysis, research and planning.
An audit is used for a deep dive into one or more marketing channels to evaluate how it's currently performing, to find gaps and areas for improvement. A lot of companies will use an audit as a second opinion or a look into how to improve a specific effort like SEO, content, PPC, etc. Think of an audit as a mini strategy for a specific tactic.
DIGITAL STRATEGY
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Deep dive audit of all marketing
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Website & Content Audit
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Social Media Audit
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PPC, SEO Audit
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Data Analysis
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Keyword Analysis
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Goal Setting
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Competition Analysis
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Recommendations
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Strategic Roadmap
AUDIT
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Performance analysis
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Diagnose performance issues
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Competition comparison
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Audience analysis
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Budget analysis
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Campaign execution
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Conversion analysis
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CRO
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Recommendations
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Strategic roadmap
Marketing Audits & Strategies
Maybe you just need a second set of eyes on your current marketing. In this case, an audit is a perfect solution. Maybe you're just starting out on digital marketing and don't know what you need or where to begin. In this case, a full strategy would be exactly what you need to get started.
This is a full list of strategies and audits available. If you you're looking for something we don't have listed. Reach out. We can discuss a custom solution.
DIGITAL STRATEGY
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Full Digital Marketing Strategy
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SEO Strategy
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PPC Strategy
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Email Strategy
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Social Media Strategy
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Content Strategy
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Reputation Management Strategy
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eCommerce Strategy
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Website Strategy
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SEM Strategy
AUDIT
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Analytics Audit
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PPC Audit
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SEM Audit
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SEO Audit
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Content Audit
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Website Audit
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Social Media Audit
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Traditional Marketing Audit
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Email Audit
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eCommerice Audit (CRO)
digital strategy is a good investment!
A digital marketing strategy is a valuable investment due to its ability to precisely target the ideal audience, offer cost-effective campaigns, and provide measurable results.
With digital marketing, businesses can gain increased online visibility, engage with customers directly, and remain agile by making real-time adjustments. An effective strategy allows reach, personalization, and integration with traditional marketing efforts. Staying updated with the constantly evolving digital landscape ensures a competitive edge and fosters stronger brand recognition with PROVEN ROI!
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Why do I need SEO?There are numerous benefits to having a strong organic search strategy. Here are some reasons SEO is important: It’s low-cost Best ROI from marketing Gives you actionable data Nurtures leads through your funnel Boosts credibility Brings in relevant traffic
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Can I do SEO myself?Absolutely. It takes some time to learn but it is possible for you to implement a basic strategy. SEO tends to be time consuming for both on page and technical SEO as well as keeping up with algorithm changes. This is typically why business chose to hire it out.
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Can't I just run paid ads?Paid ads are a great revenue generator and even better when paired with SEO. The issue with ads is you will forever be paying for your industry terms. With SEO you get the same clicks for free. Most businesses will run paid for hard to rank for terms and do SEO work for the rest.
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How long does SEO take?A lot of factors play into this answer. On average SEO results can be seen between 6 and 12 months. However, results have been seen in 2 weeks or in as longer than a year. It all depends on the work being done and the strategy and goals you have in place.
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What affects rankings?There's over 200 known factors that affect your rankings. Here's the most important: Page Level Factors Technical (Back end) Quality content Presence of keywords (NOT STUFFED) Site Speed Domain Authority Optimized Titles & sometimes url's
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How does SEO work?Search engines are looking for quality content to deliver to their users. To do this, search engines crawls websites to look for relevant results to show users. Your site being optimized for SEO helps the search engines find your business and content and deliver it back to the user.
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What are SEO best practices?There are a ton of "I'll get your ranking #1" companies out there that will make promises they can't keep or use "black hat" SEO practices that really don't work as search engines continue to get smarter. Best practice is to write high quality at the same time keeping your site optimized and in good health for search engines to crawl.
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Does blogging help SEO?Short answer. YES! Blogging is still the best tool to provide consistent updates. answers to questions and information to your site without coming across spammy to search engines and users.
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What is a Google penalty?I'll just be honest. In my 15 years of SEO work I've never seen a penalty happen. However, they do exist. Below is directly from Google: Ever since there have been search engines, there have been people dedicated to tricking their way to the top of the results page. If a site has a manual action, some or all of that site will not be shown in Google search results. Read Full Penalty
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How do I rank on different search engines?Since search engines value the same best practices for SEO your SEO strategy will have your site ranking across all the search engines. There are slight differences between all search engines that may be relevant to you if your audience users Bing (for example) over Google. An SEO expert should always discuss these with you before strategy creation.
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Does social media help increase rankings?There's a common misconception that posting on social media helps increase your website's rank on search engines. While social media doesn't directly increase your search engine rankings, it indirectly affects and helps build your brand.
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How do I find my site's technical SEO errors?To find and monitor technical issues, you can use the multiple SEO tools that are helpful like to identifying problems and opportunities to improve. You'll find a range of reports available to you covering crawl-ability, HTTPS, site performance, errors, warnings, and notices across your entire site. My personal fav is semrush. Check it out!