Digital Strategy
Take Your Business To The Next Level
why digital strategy?
Growing a business comes with many challenges and opportunities that demand different digital marketing strategies and solutions. A digital marketing strategy that has worked for a specific audience segment may not be the best approach for another. Likewise, digital marketing strategies that produced positive results a year ago may not generate the same results today.
Running digital marketing without a clear roadmap can cost you thousands of dollars in both marketing budget and revenue. Does your brand have a clear cut digital marketing strategy? If not, now might be a good time to invest in a strategy.
WHY IS A DIGITAL STRATEGY IMPORTANT?
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Find your marketing gaps
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Expand your reach
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Save money & time
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Take data driven action
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Compete against larger companies
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Build your brand
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Generate leads that are qualified
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Generate leads at a much faster rate
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Save significant time
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Improve your audience
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Better budget management
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Define goals
WITHOUT A STRATEGY YOU LOSE OUT ON
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Ability to find and correct marketing mistakes
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Growing your sales pipeline
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Qualified leads
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Out perform your competition
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Allocation of marketing budget
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Growing your customer base
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Increasing your leads
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Leveraging new marketing channels
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Delivering more leads to sales
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Providing excellent customer service
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Making data driven changes to increase revenue
how it works
01.
Discover
This is where we dig into everything regarding your business online. We fully audit your site for UX, content and where you are currently with SEO, PPC, and social media. We deep dive into your competition and get a better understanding of who you will be competing with online as well as your audience.
02.
Uncover
The next step is a to uncover where you are and where you need to improve across all digital channels. This includes where your competition is and determine what tactics are needed to improve your full digital footprint.
03.
Analyze
Once we have collected all the information from discovery and the uncover step we then dig into the data to learn where you're strong, where you stand against your competitors and where there's room for improvement.
04.
Get Strategic
This is the best part. We work through your data for each digital channel and compare it to your business goals and and create a full funnel, step by step strategy that covers SEO, PPC, Content, Social Media, UX, Analytics, goal setting, tracking and reporting, and budgets needed to accomplish each.
05.
Finalize
This is when we present the finalized digital strategy to you and go through each section in detail to make sure we have everything covered that was discussed in the discovery meeting and walk through how each section will provide a return.
06.
Adjust & Implement
Once the strategy has been fine-tuned and perfected, we will promptly share with you the finalized copy. This comprehensive blueprint will encompass all the essential elements. Rest assured that our team's keen eye for detail and data-driven approach will be evident in every aspect of the strategy.
let's talk audits quick.
Strategy vs. Audit
Strategies are an elaborate plan that includes auditing, analysis, research and planning.
An audit is used for a deep dive into one or more marketing channels to evaluate how it's currently performing, to find gaps and areas for improvement. A lot of companies will use an audit as a second opinion or a look into how to improve a specific effort like SEO, content, PPC, etc. Think of an audit as a mini strategy for a specific tactic.
DIGITAL STRATEGY
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Deep dive audit of all marketing
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Website & Content Audit
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Social Media Audit
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PPC, SEO Audit
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Data Analysis
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Keyword Analysis
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Goal Setting
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Competition Analysis
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Recommendations
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Strategic Roadmap
AUDIT
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Performance analysis
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Diagnose performance issues
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Competition comparison
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Audience analysis
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Budget analysis
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Campaign execution
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Conversion analysis
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CRO
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Recommendations
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Strategic roadmap
Marketing Audits & Strategies
Maybe you just need a second set of eyes on your current marketing. In this case, an audit is a perfect solution. Maybe you're just starting out on digital marketing and don't know what you need or where to begin. In this case, a full strategy would be exactly what you need to get started.
This is a full list of strategies and audits available. If you you're looking for something we don't have listed. Reach out. We can discuss a custom solution.
DIGITAL STRATEGY
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Full Digital Marketing Strategy
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SEO Strategy
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PPC Strategy
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Email Strategy
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Social Media Strategy
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Content Strategy
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Reputation Management Strategy
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eCommerce Strategy
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Website Strategy
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SEM Strategy
AUDIT
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Analytics Audit
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PPC Audit
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SEM Audit
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SEO Audit
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Content Audit
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Website Audit
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Social Media Audit
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Traditional Marketing Audit
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Email Audit
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eCommerice Audit (CRO)
digital strategy is a good investment!
A digital marketing strategy is a valuable investment due to its ability to precisely target the ideal audience, offer cost-effective campaigns, and provide measurable results.
With digital marketing, businesses can gain increased online visibility, engage with customers directly, and remain agile by making real-time adjustments. An effective strategy allows reach, personalization, and integration with traditional marketing efforts. Staying updated with the constantly evolving digital landscape ensures a competitive edge and fosters stronger brand recognition with PROVEN ROI!