A large national e-commerce company in the beauty industry that focuses offers a wide range of products aling with custom products.
Project: Audit previous agency. Create a new paid media strategy encompassing multiple platforms to scale.
1500%
ROAS
$26M
Revenue Generated
Challenge
Improve previousperformance
Aggressive competitors
Scale account
Introduce new platforms
Maintain a consistent ROAS
solution
Market research
New omni channel strategy
Refresh funnel strategy
Improve conversion tracking
Plan annual promotions
Services
Paid media strategy
Google & Bing Ads
Paid social
Google Analytics & GTM
Conversion rate optimization
RESULTS
In the first quarter , we achieved remarkable results improving the campaign KPIs and overall account efficiency. Driving 54 qualified leads an improvement over the previous campaign of 107%. The CPC decreased 35% while spending less budget and achieving more impressive results. The CPA was roughly $358. We were able to decrease this by 85% averaging $52 which is an impressive CPA for this industry. This significant growth was driven by strategic account structuring with custom targeting and tracking along with ongoing account and landing page optimizations.
54
Qualified Leads
75%
Decrease In Wasted Budget
Contributing factors of success
Client
Strong paid media knowledge
Fun to work with
Transparent
Engaged
Realistic on turn around time
project
Clear goals were set
Expectations were outlined
Deadlines were met
Performance baselined
Success metrics outlined
OBstacles
Large budget management
Social platform tracking
Highly competitive market
Understanding of attribution
Scaling an already high ROAS