SEO used to be really straightforward:

You could build a page with some basic content on it. Throw your target keyword on there a bunch of times. And then build a few dozen low-quality links in an afternoon. Voila! Just like that, you’d be on the first page of Google.

But that approach doesn’t work anymore. Google now uses 200+ ranking factors. Including advanced algorithms like RankBrain, which uses machine learning to understand how well different pages meet searchers’ needs.

With so many possibilities, it’s hard to know where to start.

Enter: this SEO audit template.

This SEO audit template is designed to let you quickly see how well-optimized a website is. Spot opportunities for improvement. And make the critical adjustments that are most likely to increase its search traffic. All without getting too caught up in the minute details.